If you have ever seen a Steve Jobs presentation than you know what it means to be “Pitch Perfect”. From the moment the first words come out of his month he has your attention (See iPhone launch). You also can’t help but believe him when he says “This changes everything” as he describes the next iGadget that you really didn’t think you needed until now.
My latest read, Pitch Perfect: How to Say it Right the First Time, Every Time shares techniques on how to get to Steve’s level. Renowned media Coach Bill McGowan demonstrates the importance of delivering the right message, to the right person and in the right tone to get heard and respected at work and home.
“If you can’t explain it simply, you can’t explain it at all” -Albert Einstein